A project led by UNIT9 director Sean Pruen and in collaboration with Edelman Deportivo and ASICS, we created the world’s first running track to train the mind – a custom-built 150 metre course that is cloaked in darkness with no technology, no music, no scenery, no comforts and no finish line. Using 60 custom-made sound and light plinths to eliminate distractions and a blended spotlight system that tracked the runner’s every step, they runner could see nothing beyond their own two feet and were fuelled on by nothing but power of mind.
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The ASICS Blackout Track acts as the global platform for the launch of the Gel Kayano 25 range and brings together ASICS athletes and brand ambassadors from around the world to test it in the most extraordinary environment: in the dark. The overall project and track design has been in development for more than six months, to help assist with pace judgement and has been successfully used by Japanese marathon runners. It was developed in collaboration with sports scientists and top coaches to remove all distractions and encourage runners to truly focus on synchronising the mind and body.
Read more here
Link to Press
Read more here
Link to Press
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EXPERIENTIAL TEAM
Brand: ASICS Agency: Edelman Deportivo Production Company: UNIT9 Experiential Creative Director: Sean Pruen Art Director: Frazer Howie Producer: Jade Alexander Executive Producer: James Murray |
Production Manager: Natalie Frazer
Sound Design: Simon Little Lighting Design: Matt Button |
